Sweeping Changes to Consumer
Protection Laws Offered by Personal Information Protection Act
March 04, 2008
Tuesday
The Alaska House of Representatives last week unanimously passed
HB 65, legislation offering sweeping expansions and reforms of
the state's consumer protection and identity theft laws. The
Personal Information Protection Act, sponsored by Representatives
John Coghill (R-North Pole) and Les Gara (D-Anchorage), contains
seven articles that deal with areas of personal information and
the rights and protections consumers have and can expect from
individuals and businesses that handle their personal information.
"Times have changed from the days when Alaskans could be
reasonably sure that handing over their personal information
wouldn't result in fraud or identity theft. Thanks to the Internet
and the sheer volume of forms and businesses that now have access
to our personal information, it is important to have guidelines
on how that personal information is handled," said Rep.
Coghill. "You want businesses and other organizations to
be able to use that information, however, if someone reaches
inside and accesses it, you need the ability to freeze your personal
information and have some recourse," said Coghill.
"This bill endeavors to create those tools that are absolutely
necessary for industry and consumers to have safeguards and rules
with which to operate," added Rep. Coghill. "
The main articles in the Personal Information Protection Act
are:
1. Breach of Security of
Personal Information - requires disclosure of breaches of
security involving personal information, including avenues of
recourse and penalties for failing to notify
2. Credit Report and Credit Score Security Freeze - allows
consumers to freeze and unfreeze access to their personal information
at their discretion for a minimal fee
3. Protection of Social Security Number - by restricting
sale and distribution
4. Disposal of Records - requires complete destruction
of electronic and paper records that contain personal information
5. Right to File Police Report Regarding Identity Theft
- allowing a person that falls victim to identity theft to make
a factual declaration of innocence
6. Truncation of Card Information - setting up guidelines
for use of card numbers on receipts, which codifies in statute
a practice that is fast becoming common business practice
7. General Provisions - provides definitions for terms
within the chapter, and cites the short title of the bill as
the Alaska Personal Information Protection Act
Next, HB 65 is transmitted
to the Senate for consideration.
Source of News:
Office of Rep. John Coghill
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