'Salmon
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April 2004
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Today's Front Page
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Alaska:
2004 Airline Quality Rating Released; Alaska Ranked In Top Four
Performing Airlines - Three of the top four performing airlines
are low-fare carriers, according to the national Airline Quality
Rating (AQR) study. The 14th annual study, ranking the 14 largest
U.S. airlines, was announced today (April 5) at a news conference
in Washington, D.C. Jet Blue debuted in the Airline Quality Rating
as the No. 1 one ranked airline. Alaska was No. 2, and Southwest,
America West and US Airways round out the top five.
Three of the top four performing
airlines are low-fare carriers, according to the national Airline
Quality Rating (AQR) study. The 14th annual study, ranking the
14 largest U.S. airlines, was announced today (April 5) at a
news conference in Washington, D.C. Jet Blue debuted in the Airline
Quality Rating as the No. 1 one ranked airline. Alaska was No.
2, and Southwest, America West and US Airways round out the top
five.
The overall airline industry
performed slightly better in 2003 than in 2002, thanks to a significant
drop in customer complaints. Of the 10 carriers rated in both
2002 and 2003, only American Airlines and US Airways had a decline
in their AQR scores. Airlines rated for the first time are Jet
Blue, AirTran, ATA and Atlantic Southeast.
The AQR is a summary of month-by-month
quality ratings for the largest domestic U.S. airlines operating
during 2003. Co- researchers Brent Bowen, director and professor,
University of Nebraska at Omaha (UNO) Aviation Institute/School
of Public Administration and Dean Headley, associate professor
of marketing at Wichita State University (WSU), used 15 elements
important to consumers when judging the quality of airline service.
The rating is conducted annually
by the UNO Aviation Institute and W. Frank Barton School of Business
at WSU. The AQR, as an industry standard, provides consumers
and industry watchers a means to compare quality among airlines
using objective performance-based data. It is a cooperative research
project funded as part of faculty research activities at UNO
and WSU. - Read
more...
Monday - April 05, 2004
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